SOTHEBY’S x mclaren
We cultivated a strategic partnership between two powerhouses in what would be London’s leading luxury car experience... Marrying Sotheby’s auction house and McLaren automotive over a three day activation.
Which brought together a series of immersive and exclusive conversations, live auctions, experiences and private dining activations within the iconic Ozwald Boateng flagship store on Savile Row.
Client
Sotheby’s + McLaren
Year
2022 + 2023
Guests were transported on a journey that told the story of both old and new. Unlocking the archives of Sotheby’s with never before seen pieces from Hermes, Audemars Piguet, Cartier, Van Cleef & Arpels and several more. Teamed with McLaren debuting its first electric car.
